Jurus Pedagang Pakaian Bekas Makassar Bertahan Hidup di Tengah Pandemi Covid-19


 Tidak cuman warga biasa yang terserang imbas wabah Virus Corona atau Covid-19. Beberapa pedagang di pasar tradisionil juga ikut merasai hal sama. Diantaranya yang dirasa langsung oleh pedagang baju sisa atau Cakar di Pasar Terong, Makassar.

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Untuk bertahan hidup di tengah-tengah periode yang serba terbatasi ini, beberapa pedagang cakar itu tidak cuman dituntut mempertahankan kesehatan serta keluarganya. Secara tidak langsung mereka harus juga memikir supaya dagangan Cakarnya masih laris.


"Wabah corona ini asli memengaruhi semua. Uang tabungan terkuras untuk penuhi keperluan setiap hari sesaat rutinitas pasar terbatasi cuman sampai siang hari. Penghasilan benar-benar minus," kata Daeng Naro, seorang pedagang cakar di Pasar Terong, Makassar, Selasa (3/11/2020).


Sejauh ini, rutinitas pasar di Makassar cuman sampai siang hari saja. Daeng Naro juga pernah akui kerepotan, pasalnya konsumen yang tiba cuman sekitar 4 sampai tujuh orang saja.


"Kami mengakui, masyarakat tentu saja lebih pengin keluarkan uang untuk penuhi keperluan setiap hari sebagaimana untuk minum dan makan dan vitamin buat imun badan," jelas Naro.


Bersamaan melandainya masalah Covid-19 di Makassar, pemda juga mengganti peraturan yang tentu saja sedikit longgarkan rutinitas warga Kota Makassar, perlahan-lahan dagangan Cakar kepunyaannya semakin ramai. Pengunjung yang biasanya dari kelompok muda milineal mulai banyak yang datang melihat-lihat serta pada akhirnya beli sama kemauannya.


"Walau terbatas tetapi sangat cukup, konsumen semakin ramai. Baju cakar berbentuk sweater, celana jeans sampai celana pelatihan untuk olahraga jadi mulai sasaran konsumen walau harga yang dibanderol masih termasuk harga biasa yaitu range Rp30.000 sampai Rp50.000," papar Naro.


Dia bercerita, ada bermacam taktik yang dikerjakan pedagang Cakar dalam memancing ketertarikan pembelinya apa lagi di tengah-tengah wabah corona yang serba terbatas.


Kecuali ada yang manfaatkan sarana sosial media (sosmed) Facebook berbentuk streaming langsung untuk pasarkan dagangan cakarnya, ada juga yang cukup memajang dagangannya unggulannya yang modenya sedikit mengikut style modern anak milenial di lapak-lapak mereka. Dengan demikian jadi daya magnet tertentu untuk pengunjung yang dikuasai oleh golongan remaja itu berkunjung beli.


"Nah saya terhitung yang lakukan ke-2 jurus tepat itu," papar Naro.


Trend persewaan baju bermerek sisa gunakan alami kenaikan. Untuk pertamanya kali, London Selfridges sediakan ruang tetap untuk baju pendesain sisa gunakan yang bisa dicarter oleh warga.


Lokasi: Indonesia

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